The article deals with the concept of motivation of effective activity of the staff, under which the authors have in the form of activity of employees, aimed at achieving personal and organizational needs. The authors distinguish between the concepts of stimulus and motive, while under the first definition they mean the achievement of here and now goals. Different approaches to the theory of motivation are considered, which testify to the need to take them into account in production activities and in the system of personnel security, as well as different levels of employee motivation classification, such as nuclear – an especially important and immediate need of the employee, compensating – an important but not a priority for the employee, organizational. Combining the first two, the background one is important for the organization, but remote in time for the employee. The model of distribution of employees, participants of the project organization depending on the performance of activities on the stages, taking into account the three criteria  – material incentive (nuclear demand), competency of the performer (compensating need), time motivation (background requirement) is offered. The analysis is justified by the influence of motives of a different-level order, reflected in the growth of labor productivity, the reduction of administrative and managerial expenses, increased involvement of workers in activities related to improving working conditions, the accessibility of managers to a broader base of talented professionals, the ability to employ people living in remote places . It is pointed out that a long-term motivation can meet not only the immediate needs of the employee, but also be a background requirement, when, without having the opportunity to increase the salary to the employee, the head can motivate the employee with a convenient working regime. Studies on the need to take account of background needs. A matrix of integral coefficients has been obtained, the elements of which indicate the need to use differentiation in the project activity of the organization for the levels of motivation of each employee. The authors proved that it is necessary to prioritize nuclear, compensating and background needs, which serve as the basis for the employee's motivational profile; he is individual for each employee.

motivation, efficiency, productivity

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