About essence of the “strategic competitiveness” concept

Abstract

In article the concept "strategic competitiveness" which includes target characteristics of subjects of the market is considered, namely, a capability to get competitive advantages before rivals and to realize them to own advantage. The concept "strategic competitiveness" entered scientific use relatively recently. Approaches to the concept "strategic competitiveness" are considered. On the one hand, it is specified that forecast values of competitiveness can't be (R. Fatkhutdinov's opinion), and with another – potential opportunities of the entity to get advantages is an essence of a concept of competitiveness – determine efficiency of economic structure. Competitiveness represents complex and system category of market economy. The goods giving to the subject of the market of a benefit before competitors, doing it competitive deserve determination “competitiveness” which reflects a potential possibility of the producer (seller) to reach the corresponding competitiveness in the market. "Business competitiveness (firms) in the conditions of marketing orientation is a capability of economic units to effective functioning in the market based on goods offering, the buyers answering to requests and preferences concerning quality, quantity and an assortment in necessary terms and on conditions, more profitable in comparison with competitors". At the same time property of goods more fully to answer requests of buyers in comparison with similar goods (the price, quality), and also interrelation of the competitive entities with industry and government institutions is considered. As a result of a research was the essence of the term "strategic competitiveness" on the basis of synthesis of the concepts "strategy" and "competitiveness" is formulated. Feature of "strategic competitiveness" is that it is shown only in the conditions of strategic management.