Innovative strategy of management of development of the enterprise

Abstract

The present stage in development of public life is characterized by application of information resource with use of information means. At the moment there are no effective techniques and management models the market of services representing set of the relations of the economic actors assuming provision, consumption of a product. Therefore, the problem of management of the market of services is urgent. The analysis of the specified problems showed lack of effective management of the entities in the market. Now there are no effective techniques and management models the entity representing the relations of the economic actor assuming interrelation in provision and consumption of goods and services. In this article the main aspects of the state influence on activities of the market of services are considered. Regulators of market activities don't create the conditions promoting service trade development. Therefore, the model allowing to govern the relations of the entity on the basis of the innovative strategy of enterprise management expanding opportunities and ways of increase in management efficiency with both the service trade market, and economy sector in general is offered. In article an assessment of competitiveness of the market of services is given, the economic potential of the regional market of services is determined, the algorithm of development of strategy of management is provided, the model of development of the regional market of services is offered.