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Business analysis of opportunities stakeholders management in achieving positive synergy

https://doi.org/10.20914/2310-1202-2016-4-437-445

Abstract

One of the main purposes of processing organizations development is business-activity realization ensuring value-added increase in terms of constantly changing vector and the level of external environment factors influence. In such conditions stakeholder management should be oriented (directed) to the use of methodology realizing the advantages of divergent (variative) and process- and cost approaches providing creative character of development strategy. The most expedient thing here is the use of a wide range of business-analysis methodical tools as a subprocess of stakeholder management revealing the opportunities of the specific situation (development of unforeseen circumstances) to ensure the alternativeness of the same strategy purpose achievement and to manage the development of integration organization forms as flexible module organization systems (FMOS). In the framework of business-analysis procedures the parameters of interrelations with the key (main) stakeholders are considered as strategic ones in realizing stakeholder management processes. The structure of FMOS developed on the principle of technological business-cycle and formed under the influence of additive effect of positive synergy allows implementation of the new format of business relationship with strategic stakeholders. This format differs from the traditional one in the intraspecific exchange not associated with an increase in transaction costs. The quantity reduction of the specific transaction costs and the unification of several businesses potentials for strategic purpose achievement corresponding to their business interests leads to the positive synergetic effect that according to the process-cost approach in stakeholder management results in added value increase as well.

About the Authors

R. V. Nuzhdin
Voronezh state university of engineering technologies
Russian Federation

candidate of economical sciences, assistant professor, accounting and budgeting  department, 

Revolution av., 19, Voronezh, 394066



A. N. Polozova
Voronezh state agrarian state university named after Emperor Peter I
Russian Federation

doctor of economic sciences, professor, taxes and taxation department, 

Michurina str., 1, Voronezh, 394087



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Nuzhdin R.V., Polozova A.N. Business analysis of opportunities stakeholders management in achieving positive synergy. Proceedings of the Voronezh State University of Engineering Technologies. 2016;(4):437-445. (In Russ.) https://doi.org/10.20914/2310-1202-2016-4-437-445

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ISSN 2226-910X (Print)
ISSN 2310-1202 (Online)