Intellectual capital: approaches to analysis as an object of the internal environment of an economic entity

Abstract

Intellectual capital is of strategic importance for a modern company. At the same time, its effective management, including a stimulating and creative approach to solving problems, will help to increase the competitiveness and development of economic entities. The article considers intellectual capital as an object of analysis of the internal environment. In the context of the proposed approaches to its study, its impact on the development of the company is also considered. The intellectual capital has a special significance and influence on internal processes, since on each of them the intellectual component allows to achieve a positive synergetic effect from the interaction of different objects. In more detail, it is proposed to consider it in terms of the position of the company it occupies on the market, the principles of its activities, the formation of marketing policies, the use of resources, methods and means of making managerial decisions, and the organizational culture formed. For the analysis of the state of the internal environment, the main approaches are proposed, in which the intellectual capital is considered, among them: methods for analyzing cash flows, economic efficiency and financial feasibility of the project, analysis of the consolidated financial flow by group of objects, assessment of the potential of the business entity, technology of choice of investment policy, technology Selection of incentive mechanisms. In this regard, it is advisable to analyze the company's internal environment from the position of influencing its state of intellectual capital. The scheme of interaction of intellectual capital and objects of an estimation of an internal environment of the managing subject is offered. The results of this study should be considered as initial data for the further development of the economic evaluation of the influence of intellectual capital on the competitiveness of companies.