The fishery complex is an integral part of the national economy. Fish and its processed products are an important part of a balanced and healthy diet. They do not have an alternative replacement, therefore, an efficiently functioning fishery complex plays a big role in ensuring the country's food security and preserves aquatic biological resources. In coastal areas, it is a center of labor force employment, since fishing cannot do without related industries: shipbuilding, production of gear, processing, packaging and transportation of fish products, and therefore it is the core of production and port infrastructure, an incentive for the development of the social sphere and a center attraction of innovation. Currently, the industry is experiencing difficulties associated with both internal and external problems. For further progressive development of the complex, it is necessary to attract investors and financing from various sources for the technical re-equipment of the existing material and technical base, as well as create completely new production assets. A potential investor needs information about the possible pluses and minuses, acquisitions and losses. Therefore, the purpose of this study is to analyze the potential investment attractiveness of the domestic fisheries complex. In theoretical science there is no definition of investment attractiveness. Therefore, when conducting this study, the authors followed the canons of classical economic theory and used comparison methods, historical, deduction and induction, statistical and others. Analyzing the legislation, regulatory documents, scientific articles, monographs, reviews, they came to the following conclusions: the fishery complex has an investment attractiveness under a set of certain conditions. The potential for investment attractiveness of the fishery complex at the present stage is characterized by the presence of a legislative base, increasing demand for fish in world markets and domestically, the stability of the conditions for obtaining quotas for fishing and aquatic biological resources, government participation in co-financing projects, the availability of a state order for finished products, and scientific opportunities capacity etc.

fishery complex, fish, water resources, investment attractiveness, investment process, profitability, fixed assets, capital

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