Today, the market economy is developing rapidly, forcing organizations to independently take care of providing their activities with the necessary human resources, to determine goals, directions, priorities of personnel policy, and the global trend of humanization is reflected in the shift of values, emphasis towards increasing the role of the human factor in the development of the economy, increasing the importance of the personnel management subsystem in the management system of the organization. In these conditions, at the level of the economy as a whole, the management of human resource development comes to the fore. In this difficult period for the enterprise, it is necessary to determine the further development of the human resources of the enterprise – its main wealth and the bearer of the experience that allows the organization to be in a leading position among competitors. When accepting a candidate, the HR manager should already design a possible career and discuss it with the candidate based on the individual characteristics of the person and the specifics of the motivation of a particular enterprise. Based on the results of the study and assessment of the business career of personnel, the following measures were proposed and developed to improve the business career of personnel at the surveyed enterprises: creation of an internal talent pool for successful employees holding non-managerial positions; creation of tools for assessing the motivation of employees, with a successfully passed certification and fulfillment of all the requirements for taking a particular stage in a horizontal business career; creation of an additional package of material non-monetary motivation for ordinary employees and specialists for the development of their horizontal business career. It is thanks to the effective functioning of the personnel career development process that the organization will gain a competitive position in the market, a stable increase in profits and successful personnel developing together with the organization

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