For citations:

Kachagin E.A., Kovalnogova Yu.N. Influence of factors of consumer behavior on process of making decision on purchase in the market of pharmaceutical cosmetics. Proceedings of the Voronezh State University of Engineering Technologies. 2016;(4):268-273. (In Russ.) https://doi.org/10.20914/2310-1202-2016-4-268-273