The choice of strategy of development of the enterprise entering into the integrated structure on the basis of obtaining additional competitive benefits by the enterprise
https://doi.org/10.20914/2310-1202-2017-1-308-314
Abstract
In article process of the choice of strategy of development of the enterprise, entering into the integrated structure (IS) taking into account a possibility of obtaining additional competitive benefits by the enterprise from this occurrence is considered. The enterprises as a part of IS has to use a possibility of realization of effect of a synergy. In relation to the enterprise which is in IS, the synergy has not one concept, but three interrelations, different according to types, between the enterprises, namely: material, non-material and competitive. Such opinion of M. Porter shares most of the experts working in the sphere of strategic management. Realization of a synergy allows to improve overall performance not only IS (2 + 2 = 5) in general, but also and separately the enterprises entering IS. Overall performance of the enterprises improves thanks to obtaining additional competitive benefits by the enterprises in the form of decrease in expenses and differentiation of production that is realized by means of competitive strategy. Realization of effect of a synergy thanks to establishment of interrelations, as a rule, is followed also by increase in production of the enterprises entering IS that can be realized by means of growth strategy. Thus, it is desirable to develop strategy of development of the enterprise entering IS as the combined strategy consisting of two strategy: competitive and growth. The matrix of alternative strategy of development of the enterprise entering IS in the form of combinations competitive and strategy of growth, and also model of the choice of the similar combined strategy taking into account a possibility of obtaining additional competitive benefits by the enterprise is given in article. For an assessment of competitive advantages of the enterprise as a part of IS by means of ball estimates of experts the technique of a similar assessment, and a matrix of the arising interrelations of the enterprises in IS is given in article.
About the Authors
A. I. Khorev
Voronezh state university of engineering technologies
Russian Federation
Russian Federation
E. V. Shtefan
Voronezh research institute “Vega”
T. V. Lutchenko
JSC ‘Concern “Sozvezdie”’
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Review
For citations:
Khorev A.I., Shtefan E.V., Lutchenko T.V. The choice of strategy of development of the enterprise entering into the integrated structure on the basis of obtaining additional competitive benefits by the enterprise. Proceedings of the Voronezh State University of Engineering Technologies. 2017;79(1):308-314. (In Russ.) https://doi.org/10.20914/2310-1202-2017-1-308-314
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