At present potential touristic resources are the objects of numerous investigations. For using the touristic resource in the most effective way it’s necessary to transform it into a touristic product. Various types of attraction play an important part in this process, the combination of natural and artificial attractions being the most productive. Considering touristic resources of Voronezh region we can distinguish Voronezh state biosphere reserve named after V.M. Peskov as the object possessing the combination of the two attractions. For formation of touristic product based on natural and artificial attractions the question of developing the algorithm of sequence of actions is of great importance. As an example of touristic product developed according to this algorithm there performed the creation of the tour “V gostyakh u skazki” whose central idea is the route “Zapovednaya skazka” with the demonstration of objects united by the concept of Russian fairy-tales. The territory of the reserve provides every facility for accommodation, recreation, having meals and entertaining of guests. As a target audience there were chosen parents with 3–14-year-old children and schoolchildren with their teachers. During the mentioned tour cognitive excursions are proposed. Demonstrated objects are the following: the beaver farm, Beaver museum, interactive house of Fire, Tolshevsky monastery. The algorithm used for the creation of the tour is based on the idea of developing the touristic product and presence or forming the objects of artificial attraction which in its turn combining with natural attraction becomes the effective tool for attracting tourists.

natural attraction, artificial attraction, algorithm, touristic product, reserve

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