Marketing research of consumer preferences in juice products market in Kemerovo
https://doi.org/10.20914/2310-1202-2017-3-219-227
Abstract
In this paper, studies on juice products market in Kemerovo, preferences of Kemerovo residents buying juice products were conducted. With the help of the data obtained, the characteristics of juice products market in Kemerovo with the identification of the main suppliers of products were given. The object of the study in thiswork was the residents of Kemerovo. The purpose of the work was to study juice products market in Kemerovo, to investigate the preferences of Kemerovo residents buying juice products. The objectives of this work werethe following: characteristics of juice products market in Kemerovo, determining of the potential of the juice products market, analysis of the division of the market between producers, processing of the data obtained concerning the state of the juice products market in Kemerovo. The survey method was used to study the goals. Questioning is a method of collecting primary material in the form of a written survey of a large number of respondents to collect information on the state of certain aspects of the process under study. The questionnaire can cover a wide range of people, which makes it possible to minimize atypical manifestations, while personal contact with the respondent is not necessary. Another important advantage of the method is the convenience of performing mathematical processing of questionnaires. According to the processed questionnaires, advice of recommendation character, which is not mandatory for use, was given to the producers of juice products. Taking these recommendations into account, the manufacturer will be able to determine the characteristic and inherent features of the juice market in Kemerovo. Kemerovo residents were asked to answer a number of questions. The survey was conducted anonymously. The answers are informative and will be used for further study.
About the Authors
T. F. Kiseleva
Kemerovo Institute of Food Science and Technology (University)
doctor of technical sciences, professor, technology of fermentation and conservation department, Builders Boulevard, 47, Kemerovo, 650056, Russia
doctor of technical sciences, professor, technology of fermentation and conservation department, Builders Boulevard, 47, Kemerovo, 650056, Russia
E. A. Vechtomova
Kemerovo Institute of Food Science and Technology (University)
candidate of technical sciences, assistant professor, technology of fermentation and conservation department, Builders Boulevard, 47, Kemerovo, 650056, Russia
candidate of technical sciences, assistant professor, technology of fermentation and conservation department, Builders Boulevard, 47, Kemerovo, 650056, Russia
N. M. Egorova
Kemerovo Institute of Food Science and Technology (University)
assistant professor, marketing and business communication department, Builders Boulevard, 47, Kemerovo, 650056, Russia
assistant professor, marketing and business communication department, Builders Boulevard, 47, Kemerovo, 650056, Russia
A. V. Kozhemyako
Kemerovo Institute of Food Science and Technology (University)
graduate student, technology of fermentation and conservation department, Builders Boulevard, 47, Kemerovo, 650056, Russia
graduate student, technology of fermentation and conservation department, Builders Boulevard, 47, Kemerovo, 650056, Russia
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Review
For citations:
Kiseleva T.F., Vechtomova E.A., Egorova N.M., Kozhemyako A.V. Marketing research of consumer preferences in juice products market in Kemerovo. Proceedings of the Voronezh State University of Engineering Technologies. 2017;79(3):219-227. (In Russ.) https://doi.org/10.20914/2310-1202-2017-3-219-227
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