SWOT-analysis as a tool for assessing the socio-economic development of municipalities

Abstract

The mechanism of SWOT analysis of the socio-economic development of the municipality is disclosed. SWOT analysis is considered as a method of strategic planning, which consists in identifying the results of the interaction of factors internal and external environment of the socio-economic development of the municipality and their division into four categories: strengths, weaknesses, opportunities and threats. The role of questioning and assessing the opinions of various respondents (population, entrepreneurs, authorities, public organizations) to confirm the authenticity of statistical data within the framework of identifying strengths and weaknesses, as well as opportunities and threats at the meso level. The example of the formation of key problems and competitive advantages of the municipality, which are the basis for the development of the general goal and strategic priorities of the long-term development of the municipality based on the SWOT analysis of the socio-economic development of the municipality, is shown. In particular, the realization of the potential of the district through the development of the agricultural sector and the processing industry, the growth of the local budget and the improvement of the life of citizens was proposed as the general goal of the development of the studied municipality until 2035. The possibility and expediency of applying the results of the SWOT analysis in the development of strategies and the formation of three scenarios of socio-economic development of the studied municipal area: target (optimistic), basic (moderate) and inertial (pessimistic) characterizing the trajectory, prospects and quality of development are substantiated. The practical significance of the presented tool is manifested in the promising application of its results for the development of long-term strategies for the socio-economic development of regions, regions and the state. The research experience can become an example for assessing the socio-economic development of other municipalities of the Russian Federation.