The efficient financial management in profit organizations are the getting their specific values of basic performance indicators (efficiency criteria), which characterize the solvability, financial capability, profitability of the economic agents. It’s not correct to use standard values estimating the efficiency of small and medium-sized companies’ financial management, being that such enterprises carry on business in the specific industry (there are not the diversification of business) in one specific region, having a small range of activity and sales. This determines the fundamental inequality conditions and objective preconditions their business, being reflected in financial status and results. The research takes into consideration the industry and regional environmental features, using the financial data reporting of profit-making small and medium-size enterprises of the Volgograd Region, which do business in distributive trade, manufacture, building and construction sector. Logics of research based on reference approach to estimate the efficiency of financial management: the values of basic performance indicators of enterprise getting profit a long time in spite of changing in the region’s economic climate, should be taken as the target values corresponding to efficient financial management. Based on research numerical values of industry-specific performance indicators were got. Those indicators are not equal to standard values. The target level of financial indicators serves as a guidemark for small and medium-sized companies to get the efficient financial management and be reaching profitability.

small and medium-size enterprises, financial management, industrial specific features, regional specific features, performance indicators, target value of indicators

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