In Russia over the past 20 years, a series of processes has occurred, which entailed strong changes in the external, internal economy, labor market and the tourist market of the country. Some changes did not receive positive dynamics, others faced a series of failures. Looking at the hospitality industry in a specific way, one can understand that the inefficient development of this cluster is due to the fact that the services provided by this sector are at a very low level. Moreover, the quality of services is always equal to the professional level of employees and their desire to provide a guest with a personalized service with an individual approach to it. It is such a process of work that serves as a factor in the involvement of personnel in the process of providing services and the continued successful existence of the enterprise in the services market and its development. The last 5-10 years can be described as the time for the design of the hospitality industry as an independent industry. Entering the world level followed after a large number of international-class events. An important factor is the global coverage of territories and all subjects of Russia. Attention to the hospitality industry has reached the state level and is reflected in a large number of documents of long-term significance with specific tasks. All the key stages that were set before the industry are outlined in targeted programs and are aimed at both inbound and outbound tourism. The introduction of these programs contributed to the creation of collective accommodation facilities of various levels, which increased the number of jobs and reduced the unemployment rate in the regions, and increased the investment attractiveness of the regions. Over the past 20 years, there has been an increase in investment in the regions by more than 3 times.

regions, tourism development, investment attractiveness, tourism subjects, potential, development directions

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