Participation in socially oriented projects and events as a form of manifestation of social responsibility of the insurance business

Abstract

The phenomenon of social responsibility is gradually penetrating the insurance business. He himself is also deeply socially significant. At the same time, the practices of participation of insurers in events and programs for the whole society, and not only for recipients of insurance services, are of particular interest. As a result of the study, a databank was formed that characterizes the participation of Russian insurance companies in socially oriented projects. It gives an idea of the scale of the supported initiatives, their focus and forms of implementation. The main forms of social interaction of insurance organizations at the municipal, regional and national levels were established. It has been proved that most of them can be considered as a full-fledged instrument of the social protection system of the population. The emphasis was made on the possibility of attracting their clients by insurance companies to participate in charity events. Such experience is a good example of social contribution, not only ensuring the implementation of social function and client participation, but also increasing the level of social responsibility of those who are initially considered exclusively in the role of recipients of insurance services. It was concluded that there is a relative diversity of initiatives supported by insurers, but at the same time, the involvement of representatives of the insurance community in social projects is extremely low. The main social tasks are presented, in the solution of which the resources of insurance organizations are currently involved.)