THE USE OF THE PROCESS "MANAGEMENT IDEAS" TO ACHIEVE OBJECTIVES OF THE COMPANY

Abstract

Summary. This article proposes a way of dealing with the eighth type of losses (according to the concept of "Lean production") – loss of employee creativity, and a method of involving all employees in the continuous improvement process of the enterprise. This method is the introduction process «Idea Management» into the management system of the factory. The article describes the sequence of steps in this process, identifies inputs and outputs of the process and the interrelation of the considered process with other processes of the management system of industrial enterprises, and also defines goals of the process. The authors concluded that the presence of "Idea management" process in the management system will help to achieve the strategic goals of the company, as the process is directly correlated with the company's goals. Furthermore the algorithm of action for the effective implementation and further management of the process were suggested in accordance with the Deming cycle including methods that should be applied: goal setting for employees and company (plan); employee engagement and motivation (do) ; periodic monitoring of achievement of goals (check); assessment of goal achievement, conducting corrective action (act). The authors show that an important condition for successful implementation and further efficient functioning of the process "Management ideas" is the interest of the top management and its constant attention to the ongoing process of activity. The proposed method is universal for all kinds of enterprises. The proposed method allows for a relatively short time to implement and guide the Idea Management process to achieve strategically important goals of the company.