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PROCEDURE FOR ANALYSIS AND EVALUATION OF MARKET POSITION PRODUCTION ORGANIZATION

https://doi.org/10.20914/2310-1202-2014-1-200-206

Abstract

Summary. Methodical procedures economic monitoring market position of industrial organization, particularly those relating to food production, including the 5 elements: matrix «component of business processes», matrix «materiality – efficiency», matrix «materiality – relevant», matrix emption and hindering factors matrix operation scenarios. Substantiated components assess the strengths and weaknesses of the business activities of organizations that characterize the state of internal business environment on the elements: production, organization, personnel, finance, marketing. The advantages of the matrix «materiality – relevance» consisting of 2 materiality level - high and low, and 3 directions relevance – «no change», «gain importance in the future», «lose importance in the future». Presented the contents of the matrix «scenarios functioning of the organization», involving 6 attribute levels, 10 classes of scenarios, 19 activities, including an optimistic and pessimistic. The evaluation of primary classes of scenarios, characterized by the properties of «development», «dynamic equilibrium», «quality improvement», «competitiveness», «favorable realization of opportunities», «competition resistance».

About the Authors

A. N. Polozova
Institute of Management, Marketing and Finance, Voronezh
Russian Federation
Professor
Department of economics and accounting
phone 89081395523


I. V. Shamrina
Institute of Management, Marketing and Finance, Voronezh
Russian Federation
senior lecturer
Department of economics and accounting


M. L. Neishtadt
Institute of Management, Marketing and Finance, Voronezh
Russian Federation
associate Professor
Department of economics and accounting


E. V. Gorkovenko
Voronezh state university of engineering technologies
Russian Federation
associate Professor
Department of economic security and financial monitoring
phone (473) 255-37-82


References

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Review

For citations:


Polozova A.N., Shamrina I.V., Neishtadt M.L., Gorkovenko E.V. PROCEDURE FOR ANALYSIS AND EVALUATION OF MARKET POSITION PRODUCTION ORGANIZATION. Proceedings of the Voronezh State University of Engineering Technologies. 2014;(1):200-206. (In Russ.) https://doi.org/10.20914/2310-1202-2014-1-200-206

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ISSN 2226-910X (Print)
ISSN 2310-1202 (Online)