Summary. One mechanism for addressing the housing problems of the population in the coming years could be the construction of rental (wage) housing. Pilot projects for the construction of rental housing implemented in many regions of Russia: Samara, Krasnodar, Novosibirsk, Kaluga, Nizhny Novgorod and Kemerovo regions, the Republic of Tatarstan. Thus, rental housing projects (tenements) are currently produced in Nizhny Novgorod, with the objectives of these projects are: the solution of social problems; legalization rental business premises; profit at the expense of rent; creation of new jobs; improving the city's infrastructure. These projects are realized in a some of regions of the country, influence on the realty market thus is insufficiently considered. In article methodical maintenance for creation of the housing intended for tenancy is offered. The system of the coefficients is developed, allowing characterizing various aspects of building of rental housing in region. These coefficients are divided into 4 categories: coefficients of availability of rental housing; coefficient of competitiveness of rental housing; the coefficients characterizing scales of construction of rental housing in region; coefficient of fillability of rental housing. The expediency building of rental housing in one of most dynamically developing regions - the Voronezh region is considered. Research suggests that the construction of rental housing in the region will not only provide a good opportunity to the people solving the housing problem, but is an essential resource and improve the region's competitiveness in the struggle for human resources.

rental housing, apartment buildings, government incentives, efficiency factors, human resources, the regional housing market

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