Need of an assessment of investment appeal of projects, according to authors, is caused also by the fact that the investment project is the independent object of the analysis entering the general program of development, both the knowledge-intensive enterprise, and economy in general. Results of the investment analysis allow the potential owner to determine the term necessary for return of originally invested sum, to calculate real increments of assets from acquisition of property, to estimate potential stability to risks of the cash flow formed by concrete object of property. In article features of an assessment of investment appeal of innovative projects on introduction of information technologies are considered. Methodical approach to innovative development of the knowledge-intensive enterprise is created. Within this approach the main evaluation stages are defined, approaches to an assessment of a discountrate of the IT and innovative project are specified, calculation of key indicators of investment appeal of the innovative project is made. The offered assessment procedure of investment appeal of the investment project of introduction of information technologies will allow the enterprise to choose an optimal variant of implementation of IT solutions which will give the chance to solve the problems revealed during an assessment of his activity. Research is based on the theoretical and methodological provisions, classical and modern fundamental concepts which are contained in works of classics of economic and administrative science and also the domestic and foreign scientists working in the field of the organization and management, the organization and management of innovative development of the knowledge-intensive enterprises. For the solution of the tasks set in article the complex of scientific basic and applied theories, approaches and methods has been used, namely: theory of systems and system analysis, theory of management, theory of decision-making, theory of innovations, theory of cost and interested persons, process and system approach, and also methods of mathematical modeling, logical analysis and empirical research, etc.

investment appeal, investments, IT project, information technologies, knowledge-intensive enterprise, innovative development, innovative project

1. Krasnikova A. V. The methodical approach to assessing the investment attractiveness of the innovative project. Organizator proizvodstva [Production Organizer] 2012, vol. 53, no. 2, pp. 108–111. (in Russian)

2. Minekonomrazvitiya Rossii. Prognoz social'no-ehkonomicheskogo razvitiya Rossijskoj Federacii na 2016 god i na planovyj period 2017 i 2018 godov [Ministry of Economic Development of Russia. The forecast of socio-economic development of the Russian Federation for 2016 and the planning period of 2017 and 2018] (in Russian)

3. Fokina O. M. Estimation of investment appeal of industrial enterprise. Ekonominfo [Econominfo] 2015, no. 23, pp. 61–65. (in Russian)

4. Hatskevich L. D., Shishkin I. A., Makeeva O. B. Investitsii v promyshlennost', innovacii i biznes-processnoe predprinimatel'stvo, regional'nye banki, modeli i informacionnoe predprinimatel'stvo : monografiya [Investment in the industry, innovation and business-process enterprise, regional banks, business models and information] Voronezh, 2010. (in Russian)

5. Fama E. F., French K. R. Incremental variables and the investment opportunity set. Journal of Financial Economics. 2015, vol. 117, no. 3, pp. 470–488.

6. Roberts L. et al. Narrative engagement: The importance of assessing individual investment in expressive writing. American Journal of Social Sciences. 2015, vol. 3, pp. 96–103.