Improving the competitiveness of catering enterprises through innovative food

Abstract

To date, the problem of increase of competitiveness of the enterprise is becoming increasingly important. The market situation depends largely on the status and results of competition. The restaurant business today is developing rapidly. Restaurateurs understand how important it is to plan a strategy for long-term survival and adapt to a rapidly changing environment. In this article the concept of competitiveness, given the types of competition, also examines the factors influencing competitiveness of the enterprise. The proposed way to increase the competitiveness of catering enterprises through innovation in a particular product. The concept of innovation and describes its types. In our case, product innovation is the introduction of gluten-free foods in the menu of public catering enterprises. The need for diet and preventive products due to the overall health status of the population. In the country are progressing alimentary-dependent diseases, which arise from the imbalance of the diet. Conducted marketing study revealed the acute problem of import dependence for gluten-free products on the consumer market. Was investigated the technological aspects of replacement of wheat flour in which gluten, linseed and rice flour in the production of muffins functional orientation. The formula has been developed free cupcake “Flax-rice”, which is presented in the article. On the catering market is a small number of institutions have in their menu gluten-free options, and they are mainly concentrated in Moscow and St. Petersburg. In other Russian regions this niche is free. The article presents the way of distribution of products and the calculation of the basic indicators of efficiency of production of gluten-free cupcakes with a capacity.