The world of Internet globally is changing communication in the information environment of companies. Nearly every educational organization currently has a formal the Internet site. In recent years began to develop industry site building. However, it should be noted that the development of sites, in many cases, bases on personal views and emotions of the customer and the developer. The use of this approach works well when creating simple sites. In this connection it is necessary to use when you design educational organization (EO) site fundamentals and concepts of the theory of semantic information systems. In this article presents the main provisions and concepts of the semantic information systems. On the basis of that educational organization is considered as a semantic information system and its official web-resource is presented in the form of a complex multi-level information system, which consists of information objects sets and semantic chains. The target environment of educational organization information objects in the form of the main enlarged groups. The analysis of the semantic target information at groups of users. The main homogeneous and complex forms of semantic information are listed and proposed concept of semantic chains. Following is an example of the process of informing the applicant on the website EO. The time diagram of site visits by main users subgroups is given, by means of which substantiated the basic principles of development of the menu and site navigation. It identifies directions of development of educational organization as part of the electronic information educational environment.

educational organization, semantic information system, educational organization website, a semantic object, semantic information, technological process of informing

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