Method of forming strategic alternatives for the development of subsidiaries and choosing the optimal strategy for each of them
https://doi.org/10.20914/2310-1202-2020-3-239-245
Abstract
The article examines the methodology for the formation of strategic alternatives to the activities of a subsidiary and the choice of a strategy for its development, operating in a narrow market segment and included in an integrated structure. The proposed methodology should differ from the methodology for developing an autonomous operating enterprise, since the main task of a subsidiary is to obtain additional competitive advantages to the existing ones mainly by entering an integrated structure, which can be provided by a competitive strategy focused on costs or differentiation. The possibility of implementing a benchmark strategy of concentrated and diversified growth is considered. An expanded scheme for the formation of alternative development strategies for subsidiaries in the form of a combination of growth strategies and competitive strategies in their classical definition is presented. After the formation of alternative strategies of the subsidiary, the main task is to select the optimal development strategy for the enterprise from among the alternative, which will allow, by establishing relationships between the enterprises, to obtain the maximum possible competitive advantages. The authors have worked out the technique of choosing the optimal strategy for the development of a subsidiary from among alternative strategies to maximize competitive advantages
About the Authors
V. G. Lutchenko
JSC «VSRI «Vega»
Russian Federation
Cand. Sci. (Engin.), deputy head of system analysis, Moscow Avenue, 7-B, Voronezh, 394026, Russia
Russian Federation
Cand. Sci. (Engin.), deputy head of system analysis, Moscow Avenue, 7-B, Voronezh, 394026, Russia
A. I. Khorev
Voronezh State University of Engineering Technologies
Dr. Sci. (Econ.), professor, economic security and financial monitoring department, Revolution Av., 19 Voronezh, 394036, Russia
Dr. Sci. (Econ.), professor, economic security and financial monitoring department, Revolution Av., 19 Voronezh, 394036, Russia
I. A. Khorev
JSC VSRI Vega
Cand. Sci. (Econ.), chief specialist of the department of system analysis, Moscow Avenue, 7-B, Voronezh, 394026, Russia
Cand. Sci. (Econ.), chief specialist of the department of system analysis, Moscow Avenue, 7-B, Voronezh, 394026, Russia
V. V. Grigorieva
Voronezh State University of Engineering Technologies
Cand. Sci. (Econ.), associate professor, economic security and financial monitoring department, Revolution Av., 19 Voronezh, 394036, Russia
Cand. Sci. (Econ.), associate professor, economic security and financial monitoring department, Revolution Av., 19 Voronezh, 394036, Russia
T. V. Lutchenko
JSC Concern Sozvezdie
lead economist, ,, st. Plekhanovskaya, 14, Voronezh, 394036, Russia
lead economist, ,, st. Plekhanovskaya, 14, Voronezh, 394036, Russia
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Review
For citations:
Lutchenko V.G., Khorev A.I., Khorev I.A., Grigorieva V.V., Lutchenko T.V. Method of forming strategic alternatives for the development of subsidiaries and choosing the optimal strategy for each of them. Proceedings of the Voronezh State University of Engineering Technologies. 2020;82(3):239-245. (In Russ.) https://doi.org/10.20914/2310-1202-2020-3-239-245
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