Proceedings of the Voronezh State University of Engineering Technologies
Vestnik Voronežskogo gosudarstvennogo universiteta inženernyh tehnologij

ISSN 2226-910X (Print)
ISSN 2310-1202 (Online)

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Proceedings of the Voronezh State University of Engineering Technologies

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Kostrova Y.B., Lyashchuk Y.O., Cherkashina L.V., Shibarshina O.Y. Comparative analysis of brand management strategies. Proceedings of the Voronezh State University of Engineering Technologies. 2021;83(1):385-393. (In Russ.) https://doi.org/10.20914/2310-1202-2021-1-385-393

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ISSN 2226-910X (Print)
ISSN 2310-1202 (Online)

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Popov V.N.

About the Authors

Y. B. Kostrova
Moscow University named after S.Y. Witte (Ryazan branch)
Russian Federation

Cand. Sci. (Econ.), head of department, business and management department, Pervomaisky avenue, 62, Ryazan, Russia

Y. O. Lyashchuk
Moscow University named after S.Y. Witte (Ryazan branch)

Cand. Sci. (Engin.), associate professor, business and management department, Pervomaisky avenue, 62, Ryazan, Russia

L. V. Cherkashina
Moscow University named after S.Y. Witte (Ryazan branch)

Cand. Sci. (Econ.), associate professor, business and management department, Pervomaisky avenue, 62, Ryazan, Russia

O. Y. Shibarshina
Moscow University named after S.Y. Witte (Ryazan branch)

Cand. Sci. (Soc.), business and mana-gement department, Pervomaisky avenue, 62, Ryazan, Russia