THE CONCEPT OF COMPETITIVE OPPORTUNITIES DEVELOPMENT OF TRADE ORGANIZATION

Abstract

Summary. The article gives the author’s vision of the concept of competitive opportunities development of the trade organization. To date, the theory of Applied Economics developed a wide array of concepts, which are the subject of a variety of economic phenomena and processes that accompany the operation of the organization, in accordance with the purpose of improving their prospects for the development of strategic development. Given that development of concepts accompanied by sufficiently convincing theoretical justification, not each of them is acceptable for use in economic practice. Many of the developers are limited staging concepts studied problems and arguments of its essential provisions, without bringing up the concept of applied instruments for its implementation. Furthermore, as shown by the results of acquaintance with the concepts of content close to the subject of our study, they overwhelmingly are not structured, presented logically interrelated provisions, but often not the logic of their development appears obvious. This, in our view, creates additional difficulties for the theoretical knowledge of the essence of new concepts and establishing differences of their content from existing, previously developed, and for the implementation of the concepts in economic practice. Therefore, the solution development concept of competitive potential trade organization, we consider it appropriate to precede the definition of the concept of structure, i.e. release of its structural units and the establishment of linkages between The author determines the necessity of its developing and structurizations of constituent blocks (target, methodological, criteria estimating, informative-analytical, tool-realizable) and gives their content