Summary. In the article the basic socio-economic problems associated with micronutrient deficiency in the diet of the population and their possible solutions through production of a functional purpose, summed up the experience of foreign countries, as well as the possible mechanisms of state regulation and support enterprises of the baking industry in socially significant programs. The rapid pace of development of the economies of most countries of the world have led to negative social consequences, the main one of which is a violation of the power structure in the general population, lack of nutritional vitamins and trace elements , jetlag and diet , eating dangerous and harmful products . Way out of this situation is the creation and distribution of food functionality, including the baking of products. Currently, the production of functional food - one of the fastest growing areas of activity of subjects of the food industry. In enterprises of our region there is a great potential for the development of this segment. By the State in support of this direction are implemented targeted programs aimed at the development of the baking industry for the production of enriched bakery products. The paper presents the principles that can contribute to the effective interaction with state actors bakery business needed to overcome the lag in the development of socially significant sectors of the Russian economy from foreign counterparts, such as the development of competition and the creation of favorable conditions for the realization of entrepreneurial initiatives; increasing the investment attractiveness, social and economic efficiency of production and sale of bread and bakery in the Delhi - regions; reducing administrative barriers to accelerate the development of the market of bread and bakery products functional and specialized purpose . Bakery products needs competent positioning, because the development of the market and changing consumer preferences and satisfaction of needs - one of the ways to stand out among competitors. Result of the development of functional and specialized bakery in the region will be not only improve the quality of life of the population, but also increase the income of baking enterprises, increase their competitiveness and innovative development.

functional products, government regulation, baking industry

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