The marketing strategy of tobacco corporations with regard to the principles of marketing 3.0
https://doi.org/10.20914/2310-1202-2013-1-231-235
Abstract
Article refers to problems of tobacco production marketing in connection with new requirements and the restrictions imposed by the modern world community. The author offered the basic principles of Marketing 3.0 to promote tobacco production of the companies in the market.
About the Authors
M. E. Seyfullaeva
Экономическая Академия им. Плеханова
Russian Federation
профессор,
Russian Federation
профессор,
O. S. Padalkina
Экономическая Академия им. Плеханова
Russian Federation
аспирант, кафедра маркетинга, г. Москва
Russian Federation
аспирант, кафедра маркетинга, г. Москва
References
1. 1 The company "Philip Morris International." Official site [Electronic resource]. – Access mode: http://www.pmi.com/ru_ru/pages/ homepage.aspx. - Title screen.
2. 2 Setiavan, A. Marketing 3.0. From products to customers, and then - to the human soul [Text] / A. Setiavan, F. Kotler, H. Kartadzhayya. – M.: Ecsmo, 2011. - 240 p.
3. 3 The concept of public policy combating tobacco use in 2010 - 2015. (Order of the Government of the Russian Federation of September 23, 2010 № 1563). [Electronic resource]. – Access mode: http://base.consultant.ru/cons/cgi/online.cgi?req=doc; base = LAW; n =105,331. - Title screen.
Review
For citations:
Seyfullaeva M.E., Padalkina O.S. The marketing strategy of tobacco corporations with regard to the principles of marketing 3.0. Proceedings of the Voronezh State University of Engineering Technologies. 2013;(1):231-235. (In Russ.) https://doi.org/10.20914/2310-1202-2013-1-231-235
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