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Proceedings of the Voronezh State University of Engineering Technologies

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Lyashchuk Y.O., Tenyaeva O.V., Tuarmensky V.V., Shibarshina O.Y. Color design of strategic brand images as a tool for psycho-emotional impact on the consumer. Proceedings of the Voronezh State University of Engineering Technologies. 2020;82(4):404-412. (In Russ.) https://doi.org/10.20914/2310-1202-2020-4-404-412

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ISSN 2226-910X (Print)
ISSN 2310-1202 (Online)